Transforming Audiences into Communities
I'm Tammy, President of Global Upgrade Consulting. I'm a 4-time Emmy award-winning media executive who created one of the most successful news shows in morning television. I built and led the team that grew the Kathie Lee & Hoda hour of the TODAY show into a household name, earning the ultimate pop culture accolade - a Saturday Night Live parody.
My strategic leadership also returned a 45% profit margin, demonstrating that I don't just understand consumers; I anticipate their desires, creating content that connects authentically and drives profitability.
My expertise extends beyond traditional media. In the digital realm, as EVP and Editor-in-Chief of E! News, my content strategy boosted social media engagement to over 924 million monthly interactions, drove digital audience growth by 14% YOY across platforms, and increased revenue by 32% YOY. That's the kind of transformation I bring to the table.
The Art of Engagement
I am no stranger to reaching millions of people. After 2+ decades working across TV, digital, social, ad sales, marketing, and hosting live radio, I've mastered the art of connecting with audiences and captivating them.
I spent 15+ years with individuals and brands that had a vision to share but were flying under the radar. I helped shape their stories to grab attention, sell enough books to become best-selling authors, and even crashed a few websites by driving so many consumers to buy products.
I don't just create content, I craft experiences that resonate, engage, and drive growth across platforms.
Community + Engagement = Success
As an award-winning media executive, my approach creates genuine consumer connection that translates into tangible results:
- Hosted "The Happy Hour" LIVE on Sirius XM, dominating our time slot with unparalleled listener engagement.
- Led E! News as EVP and Editor-in-Chief, steering it to be the #1 entertainment website and social media presence in the USA.
- Executive-produced content that attracted audiences from college campuses to international locales, creating a deeply engaged, multi-generational community.
- Pioneered innovative strategies driving brand growth and revenue across NBCUniversal's Marketing & Ad Sales divisions
I'm known in the industry for my authentic approach, honest feedback and innovative solutions that drive profitability.
My Expertise
I craft content that doesn't just speak to the consumer - it starts conversations and builds loyal customers.
Now, I'm here to help you do the same.
Whether you want to elevate your brand, boost your business, or launch a product, I'll show you how to create content that forges deep, lasting connections with your audience.
Ready to transform your reach, impact and revenue?